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The latest edition of classic marketing book, used as textbook in many universities, including MBA program of Bristol University, California.
Product Details
- Series: Marketing Management
- Hardcover: 816 pages
- Publisher: Prentice Hall; 14 edition (February 18, 2011)
- Language: English
- ISBN-10: 0132102927
- ISBN-13: 978-0132102926
- Product Dimensions: 1.2 x 8.5 x 10.8 inches
- Shipping Weight: 3.9 pounds (View shipping rates and policies)
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